Hispanic Social Media
To define Hispanic social media is to break it down. Hispanic Media is an instrument for communication, like a radio or a newspaper, Hispanic social media is the integration of all instruments of communication in Spanish Language , allowing the Hispanic user to interact with each medium and express its feelings, likes or dislikes.
This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as recommending movies to you based on the ratings of other people with similar interests.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, where you have very limited ability to give your thoughts on the matter. Hispanic Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Because Hispanics social media is such a broad term, it covers a large range of websites. The one
common link between these websites is your ability to interact with the website and interact
with other visitors in the Spanish Language.
Until recent years, the vastly growing United States Hispanic (USH) population had most often been targeted for major political campaigns. They were taken into consideration to make governmental decisions surrounding immigration issues, demographic studies and a variety of other statistical facts in order to create rules that affect a large number of people. Nowadays, brands are beginning to recognize the purchasing power of the USH population and the shift in decision making that comes along with this growing demographic.
As a US Hispanic born and raised in Colombia, then spending half my life in the United States, I can speak about this just as I would talk about myself. It is a topic that ties to my background, culture and ultimately makes me ask the question: Why are brands not expanding their social media efforts alongside the USH population growth rate?
Let’s explore five reasons why brands should consider embracing a vastly growing USH audience by creating relevant social media strategies that appeal to us.
1.) US Hispanics Consume More Social Media Than Any Other Demographic
According to the Pew Research Center, US Hispanics are leaders in the use of social networking sites, with 75% of USH users over 68% of the total population. US Hispanics lead in the use of Twitter with 11.1% vs. 6.7% of non-Hispanics, spending nearly 6 hours a day on social media, and making purchase decisions based on advertisements on social media sites and online overall.
If you are looking for success using Hispanic Social Media, call Local Sales Direct today for a Free Consultation.