Why target Hispanics? Simply because they are the fastest growing population expanding all over the country, with true purchasing power, incredible loyalty to brands, and who use the Internet constantly.
Today, it’s time for medium and small businesses to open their […]
U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption.
Overall, 17.7% of Hispanics surveyed said they use YouTube for local shopping, compared to 10.3% of non-Hispanics, while 16.8% of Hispanics use Yahoo for the same purpose, compared […]
When Democratic candidates take the stage in Las Vegas for Tuesday’s primary debate, members of the state’s Latino population likely will be listening closely to what the candidates say about immigration — and especially about undocumented immigrants.
That’s because 64 percent of […]
Hispanics has been tougher to engage for mass tort and class action litigation. In part, because mass tort marketers have relied primarily on Spanish-language television and radio to reach this population.
Meanwhile Hispanic media habits have changed significantly with smartphones and […]